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Exclusive | Abhijit Sanyal on the Youva–Naruto collaboration
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Exclusive | Abhijit Sanyal on the Youva–Naruto collaboration
In an evolving stationery market increasingly shaped by pop culture and fandom-led consumption, Youva is positioning itself at the intersection of utility and identity through its collaboration with Naruto. Against this backdrop, in an exclusive interaction with MediaBrief, Abhijit Sanyal, Chief Strategy Officer, Youva, explains how the brand is reframing stationery from a purely functional […] The post Exclusive | Abhijit Sanyal on the Youva–Na…
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