US EditionEvolving Retail Landscape In West Africa | THE TIMES OF AFRICA
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Evolving Retail Landscape In West Africa | THE TIMES OF AFRICA
The retail environment of West Africa is facing a number of challenges, but it also has the opportunity for strategic change. Since the advent of the COVID-19 pandemic we have seen an acceleration of the following changes: Digital transformation: Retailers have been forced to adopt technology more quickly. Resilience and innovation: It has compelled businesses to confront challenges and grab new opportunities, leading to a rapid transition to…
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