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“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World 2024 Global Best of the Best Effie Awards Winners Revealed

Summary by Roastbrief US
New York, NY, 17 April – Effie Worldwide has announced eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards. The competition awarded their “Evolution of Smooth” brand campaign – brought to life by Mischief @ No Fixed Address – as the single most effective marketing effort in the world. The 2024 Global Best of the Best Awards was open to Grand and Gold Effie winners from 55+ national and regional E…
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Roastbrief US broke the news in on Thursday, April 17, 2025.
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