Published 23 days ago • loading... • Updated 22 days ago

Kiwis mock Tourism New Zealand's new campaign slogan

Tourism Minister Louise Upston and Prime Minister Christopher Luxon launched the '$500,000 Everyone Must Go' campaign targeting Australian tourists.
Marketing Professor Bodo Lang stated that the slogan is effective due to its call to action and its promotion of New Zealand's diversity.
Critics, including Labour Party spokesperson Cushla Tangaere-Manuel, believe the slogan sounds like a clearance sale and raises concerns about over-tourism and environmental degradation.
Concerns were raised regarding potential environmental damage and market saturation from increased Australian tourism.

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CNN

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WAAY-TV

‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.

23 days ago·Atlanta, United States

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NBC News

New Zealand’s ‘everyone must go’ tourism campaign mocked by locals heading for the exit

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.

23 days ago·United States

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The Epoch Times

New Tourism Slogan for New Zealand Leads to Bafflement and Meme Storm

New Zealand has tried to lure tourists in many different ways over the years, most highlighting its scenery. Since the 1990s, the M&C Saatchi-devised “100% Pure New Zealand” has remained the primary slogan, supplemented with shorter-duration campaigns emphasising things like the country’s location as Middle Earth in the Lord of the Rings film trilogy. Whether Tourism New Zealand and Air NZ CEO-turned-Prime Minister Chris Luxon were thinking of A…

23 days ago·New York, United States

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NZ Herald

Kiwis mock Tourism New Zealand's new campaign slogan

Some of New Zealand’s best creative minds — Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism...

23 days ago·Auckland, New Zealand

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