Every €1 invested in advertising generates €6 for the economy, Iapi finds

New IAPI Research Highlights Importance of Advertising to the Economy

New research into the economic impact of advertising shows that for every €1 invested in advertising, it generates €6 in “economic value” for the state. Details of the findings are contained in a new report, which was commissioned by Iapi and compiled by Jim Power Economics. The research found that around €1.6bn was invested in advertising in 2024, representing just 0.35% of GDP, among the lowest in the EU, where the average spend is closer to 0…

Every €1 invested in advertising generates €6 for the economy, Iapi finds

Every €1 invested in advertising generates €6 for the economy, the Institute of Advertising Practitioners in Ireland (Iapi) has found. Iapi's new economic impact report, commissioned in association with Jim Power Economics, shows the industry is challenged by underinvestment and the layering of regulatory burden, resulting in missed opportunities for Ireland Inc, including the international scaling of indigenous Irish enterprise. Ireland spent a…