"Eventually Back to Coupang"… User Numbers Increased Six Months After Data Leak
5 Articles
5 Articles
The number of Coupang users has increased compared to before the hacking incident. It has been revealed that the number of Coupang users has increased compared to before the hacking incident. Last November, approximately 33.67 million pieces of user information were leaked from Coupang due to a hacking incident. At the time, some consumers stopped using Coupang and withdrew their memberships, a phenomenon known as "exodus"...
June MAU 35.09 million… Up 670,000 from the time of the incident. Domestic e-commerce sluggish due to fast delivery and membership effects. Coupang, which at one point showed signs of consumer exodus following the personal information leak scandal, has recently seen its payment volume and user numbers reach record highs this year.
Rocket Delivery, Stronger Than a Boycott... Coupang's Payment Volume and Users at an 'All-Time High'
Despite customer churn following the leak, payment volume recovered to 4.8337 trillion won, confirming the power of a loyal customer base built on Rocket Delivery and Wow Membership. Meanwhile, domestic competitors Gmarket and 11st experienced negative growth without benefiting from the situation. Coupang, which faced fierce criticism and boycotts due to the personal information leak scandal, has boosted its payment volume and user numbers to al…
[Digital Daily Reporter Wang Jin-hwa] It has been revealed that Coupang’s payment volume and user numbers have recovered to record highs, after concerns were once raised about consumer defection following the personal information leak incident. According to Mobile Index by AI data tech firm IGAWorks on the 5th, Coupang’s estimated credit and debit card payment volume for June was tallied at 4.8337 trillion won. While this figure represents a d…
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