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Eurovision Song Contest Launches First-Ever Asia Edition

The Eurovision Song Contest Asia will unite artists from 10 confirmed countries in a live Grand Final, expected to attract over 600 million viewers, organizers said.

  • On Tuesday, the European Broadcasting Union announced the inaugural Eurovision Song Contest Asia will debut in Bangkok, Thailand, on November 14, 2026.
  • Organizers project the event could draw more than 600 million viewers, more than triple the 166 million who watched the most recent Eurovision, as Director Martin Green described the expansion as "EVOLVING EUROVISION WITH ASIA."
  • Broadcasters from 10 countries, including South Korea, Thailand, and Vietnam, have confirmed participation, with Voxovation Co-Founder Peter Settman stating the goal is "CREATING A SHOW THAT TRULY REFLECTS ASIA'S IDENTITY."
  • Despite attempts dating back to 2008, previous efforts to launch an Asian edition failed, though organizers acknowledge potential geopolitical tensions given territorial disputes that have overshadowed the European contest.
  • Additional nations are expected to join in the coming months as the EBU develops the show with S2O Productions to deepen fan engagement beyond the traditional stage experience.
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Lean Right

The Eurovision Music Festival (“Eurovision Song Contest”), an extraordinary musical competition with fans coming from beyond Europe, will launch an Asian edition in November, announced the organizers of the competition on this Wednesday. 70 years of Eurovision: European roundabout launch in the middle of the war boutiques in Gaza Eurovision: Members of the Festival will decide on the exclusion of Israel from the competition The event, which will…

·Brazil
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Center

Audience forecasts in the participating markets are over 600 million.

Lean Left

The EBU is launching ‘Eurovision Song Contest Asia’, a competition in the Thai capital, Bangkok. Previous versions of the Eurovision Song Contest outside Europe failed to get off the ground.

·Netherlands (Kingdom of the)
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Center

The famous international song contest launches its first declination outside of Europe with a final held in Thailand in November this year.

·France
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Euronews broke the news in France on Monday, March 30, 2026.
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