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Eurovision Song Contest Launches First-Ever Asia Edition

The Eurovision Song Contest Asia will unite artists from 10 confirmed countries in a live Grand Final, expected to attract over 600 million viewers, organizers said.

  • On Tuesday, the European Broadcasting Union announced the inaugural Eurovision Song Contest Asia will debut in Bangkok, Thailand, on November 14, 2026.
  • Organizers project the event could draw more than 600 million viewers, more than triple the 166 million who watched the most recent Eurovision, as Director Martin Green described the expansion as "EVOLVING EUROVISION WITH ASIA."
  • Broadcasters from 10 countries, including South Korea, Thailand, and Vietnam, have confirmed participation, with Voxovation Co-Founder Peter Settman stating the goal is "CREATING A SHOW THAT TRULY REFLECTS ASIA'S IDENTITY."
  • Despite attempts dating back to 2008, previous efforts to launch an Asian edition failed, though organizers acknowledge potential geopolitical tensions given territorial disputes that have overshadowed the European contest.
  • Additional nations are expected to join in the coming months as the EBU develops the show with S2O Productions to deepen fan engagement beyond the traditional stage experience.
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55 Articles

The Eurovision Song Contest leaves Europe for the first time: «Eurovision Song Contest Asia» starts in Bangkok in the autumn of 2026.

·Zürich, Switzerland
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In the anniversary year of the Eurovision Song Contest the format gets an Asian offshoot. The final with at least ten countries is to take place on 14 November in Bangkok. The expectations for success are high.

·Frankfurt, Germany
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Euronews broke the news in France on Monday, March 30, 2026.
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