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Europe’s Rising Diversity Is Not Reflected at the Winter Olympics. Culture Plays a Big Role

Sweden's winter sports teams remain predominantly white despite 2 million foreign-born residents; programs like 'Everyone On Snow' reach 30,000 children annually to boost inclusion.

  • Earlier this month, Maryan Hashi was photographed at Vedbobacken in Vasteras, highlighting Sweden's Olympic roster at Milan Cortina made up almost exclusively of ethnically Swedish athletes.
  • About 2 million of Sweden's 10 million residents were born abroad, about half in Asia or Africa, and immigrants from Africa and the Middle East face financial and geographical barriers living away from ski hubs.
  • Sweden's Alla På Snö program provides free equipment and slope access annually, and Sweden's Leisure Bank project lends skis for 14 days, but neither specifically targets immigrants.
  • Researchers say team sports and clubs are the strongest integrative force, but parents’ unfamiliarity can limit children’s sports uptake, and Josef Fahlen says a cultural shift will take decades.
  • Despite visible stars in football and tennis with immigrant roots like Alexander Isak and Mikael and Elias Ymer, advocates call the lack of immigrant inclusion in winter sports a missed opportunity to widen Sweden's talent pool.
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32 Articles

The Sun (Lowell)The Sun (Lowell)
+25 Reposted by 25 other sources
Center

Europe’s rising diversity is not reflected at the Winter Olympics. Culture plays a big role

By STEVE DOUGLAS, AP Sports Writer VASTERAS, Sweden (AP) — Maryan Hashi remembers the thoughts running through her mind when she began hitting the ski slopes in northern Sweden. As a Black woman from Somalia, she felt like an “alien.” “Am I wearing the correct clothing for this? Does it fit? Do I look weird? Am I snowboarding correctly? Do they think it’s weird I’m on the slope?” she said. “But I carried on — I felt if I didn’t, I was never goin…

·Lowell, United States
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Associated Press NewsAssociated Press News
+5 Reposted by 5 other sources
Lean Left

Europe's rising diversity is not reflected at the Winter Olympics. Culture plays a big role

The U.S. is not alone in grappling with diversity in winter sports. In Europe, immigration from Africa and the Middle East has rapidly changed the demographics of countries like Germany, France, Norway and Sweden since the turn of the century.

·United States
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  • 79% of the sources are Center
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The Independent broke the news in London, United Kingdom on Monday, January 26, 2026.
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