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Europe’s indoor ski market gets a jolt from Head and SnowWorld
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Europe’s indoor ski market gets a jolt from Head and SnowWorld
SnowWorld has gone and made a rather smart move. In teaming up with HEAD, one of the most recognisable names in winter sport, the indoor ski resort operator has done more than sign a commercial agreement; it has made a statement about where year-round snow sport is heading, and who intends to lead it. This new partnership stretches across eleven slopes in five countries in Europe and the United Kingdom, covering all SnowWorld locations as well a…
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