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European Winemakers Expand Their Bet in Brazil Before the Imminent Mercosur-Eu Agreement

Summary by Bloomberg Linea
While wine consumption is facing a stagnation or contraction in traditional markets, Brazil stands out more and more on the radar of international producers as one of the few cases of relevant growth in the sector. Expectations about the trade agreement between Mercosur and the European Union have accelerated this movement, and European winemakers are already looking for space in the country even before the signing of the treaty.The anticipated …
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While wine consumption is facing a stagnation or contraction in traditional markets, Brazil stands out more and more on the radar of international producers as one of the few cases of relevant growth in the sector. Expectations about the trade agreement between Mercosur and the European Union have accelerated this movement, and European winemakers are already looking for space in the country even before the signing of the treaty.The anticipated …

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Bloomberg Linea broke the news in on Monday, January 12, 2026.
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