Europe goes nuts for viral Dubai chocolate. With bars priced over €100, chocolate smuggling spreads across the continent

'Why 'Dubai chocolate' has sent the Swiss into a frenzy

Switzerland is a land of chocolate, but it is not every day that a sweet treat starts a craze in the country — and beyond its borders as well.

Dubai's viral chocolate bar: what it is and where to buy it in London

You can even make your own version of the sweet treat by following online tutorials — including one on TikTok

The hype surrounding the sugar-sweet treat from the Emirate of Dubai is not abating. More and more local confectionery manufacturers and bakeries are trying their hand at the recipe for Dubai chocolate. Even the Tyrolean bakery Theresa Mölk. Her creation is being unveiled this week. It tastes extremely sweet and is filled with a cream of pistachios and kadayif (oriental dough threads). Dubai chocolate mutated into a hit on social media. The orig…

There is no escaping the hype. Our author has had enough and will finally clarify in a test whether it is at least justified.

Europe goes nuts for viral Dubai chocolate. With bars priced over €100, chocolate smuggling spreads across the continent

Swiss manufacturer Lindt launched its own version of the Dubai chocolate in Germany this month and customers queued for hours in the cold to get their hands on a bar.

Aramis (16) has produced her own Dubai chocolate. She can hardly keep up with the offers.