Euro 2024: Nike dominates the equipment market ahead of Adidas and Puma.

Frankfurter Allgemeine

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In the run-up to the European soccer championship, the German Football Federation's move from Adidas to Nike caused a lot of excitement. But the question is whether the expensive equipment contracts are profitable for companies.

Le Figaro

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Euro 2024 is also being played out on the side of equipment manufacturers who are fighting a battle to be the best represented on the lawns. Nike is still the strongest in the industry, according to a Footpack study.