Euro 2024: Nike dominates the equipment market ahead of Adidas and Puma.
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In the run-up to the European soccer championship, the German Football Federation's move from Adidas to Nike caused a lot of excitement. But the question is whether the expensive equipment contracts are profitable for companies.
·Frankfurt, Germany
Read Full ArticleEuro 2024 is also being played out on the side of equipment manufacturers who are fighting a battle to be the best represented on the lawns. Nike is still the strongest in the industry, according to a Footpack study.
·Paris, France
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