Euro 2024 is also being played out on the side of equipment manufacturers who are fighting a battle to be the best represented on the lawns. Nike is still the strongest in the industry, according to a Footpack study.
In the run-up to the European soccer championship, the German Football Federation's move from Adidas to Nike caused a lot of excitement. But the question is whether the expensive equipment contracts are profitable for companies.
Euro 2024 is also being played out on the side of equipment manufacturers who are fighting a battle to be the best represented on the lawns. Nike is still the strongest in the industry, according to a Footpack study.