EU halts talks on law tackling companies' fake 'green' claims
- On Monday, under Poland’s EU presidency, negotiations on the Green Claims Directive were paused amid disputes over its scope and details.
- The directive, proposed in March 2023 after reviewing 150 environmental claims, aims to prevent misleading green marketing with strict scientific proof requirements.
- The law requires companies to verify all environmental claims with recognized methods, submit data for third-party review, and prohibits unbacked eco-labels.
- A Commission spokesperson said they are “hitting the pause button” due to too many doubts and need clarity, citing conflict with the simplification agenda.
- The delay signals challenges ahead for building consumer trust and environmental progress, though the directive’s implementation is still expected by 2026 across EU states.
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·Canada
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Leaning Left4Leaning Right2Center2Last UpdatedBias Distribution50% Left
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R 25%
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