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EU halts talks on law tackling companies' fake 'green' claims

  • On Monday, under Poland’s EU presidency, negotiations on the Green Claims Directive were paused amid disputes over its scope and details.
  • The directive, proposed in March 2023 after reviewing 150 environmental claims, aims to prevent misleading green marketing with strict scientific proof requirements.
  • The law requires companies to verify all environmental claims with recognized methods, submit data for third-party review, and prohibits unbacked eco-labels.
  • A Commission spokesperson said they are “hitting the pause button” due to too many doubts and need clarity, citing conflict with the simplification agenda.
  • The delay signals challenges ahead for building consumer trust and environmental progress, though the directive’s implementation is still expected by 2026 across EU states.
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The Mighty 790 KFGO broke the news in on Monday, June 23, 2025.
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