EU Floats ‘Most Significant’ Consumer Law Upgrade with Digital Fairness Act
The proposal targets dark patterns, misleading influencer promotions and subscription traps, with fines of up to 6% of worldwide annual turnover.
- The European Commission proposed today the Digital Fairness Act, a consumer rulebook banning loot boxes for minors, blacklisting manipulative interface design, and mandating a termination button on every online subscription.
- Replacing the 2005 Unfair Commercial Practices Directive, the proposal consolidates 27 national rulebooks into one directly applicable regulation to simplify consumer protection across Europe.
- Euronews reports the text includes ten blacklisted traps, from false low-stock claims to pre-ticked add-ons, while restricting personalized advertising, pay-to-win mechanics, and forcing easier online subscription cancellations.
- Enforcement moves closer to Brussels, allowing the Commission to investigate major cross-border infringements directly, with potential fines reaching up to 6% of global turnover for violating companies.
- The proposal now heads to the European Parliament, initiating years of negotiation to address design tricks that built the attention economy, which regulators intend to classify as illegal terrain.
107 Articles
107 Articles
EU to ban misleading online sales tactics and subscription traps
The EU plans to put an end to rampant online phenomena such as “only two seats left at this price” and other misleading advertising tricks that often prompt consumers to make hurried purchases for fear of losing out on a bargain, it said on Wednesday. On Wednesday the Commission presented its proposal for a Digital […]
(Brussels=Yonhap News) Correspondent Hyun Yun-kyung = The European Union (EU) [is targeting] the core of online services that encourage users to spend more time and money online ...
Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh): Berlin (ots) - The EU Commission has today presented its proposal for the Digital Fairness Act. Online retailers will hardly be able to work with the system change, criticized Elisa Rudolph, syndicus lawyer at bevh: "Consumer confidence ...
EU plans crackdown on unfair online practices
The European Commission's proposed Digital Fairness Act would introduce new protections against unfair online commercial practices, alongside a separate enforcement reform that could see companies fined up to 6% of their annual global turnover.
Endlessly scrolling through your social media timeline. Or that online offer where the seller acts as if there are only a few tickets, rooms, or products left. More and more consumers are encountering unfair or addictive practices online. The European Commission wants to tackle this. The European Commission wants to make it easier for social media users to break free from addictive series of videos on their timeline. Those who endlessly watch au…
The European Commission wants to tighten the rules of digital marketing. The Digital Fairness Act, presented this Wednesday in Brussels, prohibits manipulative marketing tactics, limits personalized advertising and makes brands and agencies responsible for ensuring that the influencers they hire comply with the law. Choose ECO as their preferred source in Google Choose › The ambivalent relationship of the EU with the influencers According to con…
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