Influencers, AI, Addiction: EU Looks To Protect Consumers Online
The proposal would let regulators fine companies up to 6% of annual turnover and could save EU consumers up to 13.7 billion euros a year.
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9 Articles
Loot boxes, influencers, and addictive features face an EU crackdown
Gaming, social media, and e-commerce platforms are facing a fresh wave of sweeping European Union rules that aim to make "your online experience fairer." The newly proposed Digital Fairness Act (DFA) published by the EU Commission on Wednesday is designed to tackle practices that exploit consumers into spending more of their time and money online, including misleading prices or availability, addictive design features like gaming loot boxes, undi…
EU to make addictive app features easier to turn off
The EU yesterday unveiled new rules to crack down on influencer marketing, ban online features that trick Europeans and force platforms to give users the right to turn off “addictive” features. The EU already has a raft of laws covering data protection, artificial intelligence and online content, bu
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Influencers, AI, Addiction: EU Looks To Protect Consumers Online
Questions have been raised over the EU's expanding digital rulebook after Brussels unveiled plans to ban children under 13 from social media, and force companies to make platforms safe for use by minors -- in addition to sweeping rules already in place under the Digital Services Act.
If the EU Commission decides to do so, subscriptions on the Internet will be easier to cancel in the future. In addition, the Brussels authority also wants to strengthen consumer rights in ticket sales, online shopping or gaming and take action against tricks from companies.
The draft gives more powers to the Commission, such as fines, including making it easier to cancel digital subscriptions.
False claims about the scarcity of a product to force the user to purchase are prohibited and digital subscriptions will be made easier to cancel. More information: Von der Leyen introduces a law to prohibit children under 15 years of age from having their own account on social networks
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