US EditionTesla’s Europe sales plunge 49% on brand damage, rising competition
GERMANY, MAY 27 – Tesla’s European sales fell 49% in April 2025 due to political backlash against Elon Musk and rising competition from Chinese and European electric vehicle makers, ACEA data shows.
- Tesla sold 7,261 vehicles in 32 European countries in April 2025, marking a 49% decline from last year.
- The decline follows factory shutdowns to upgrade the Model Y and growing competition from Chinese brands like BYD, amid political backlash against Elon Musk.
- Despite the drop, overall EU car sales rose 1.3% in April, with electric vehicle sales increasing about 28% year-over-year.
- Elon Musk called Europe Tesla's weakest market but expressed optimism, stating sales are doing well with no expected shortfall.
- The sales slump suggests Tesla faces sustained challenges in Europe, including brand damage and intensified rivalry from cheaper EV manufacturers.
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