US EditionEU agrees to chop meaty names from vegetarian and vegan food products
EU negotiators agreed on a ban for most meat-related names on plant-based foods, allowing some terms like 'burger' and 'sausage' to remain with a transition ending in 2030.
- On Thursday, March 5, EU member states and lawmakers reached a provisional deal banning 31 meat-related terms from marketing plant-based foods.
- Amid lobbying from livestock farmers, the European Parliament's agriculture committee proposed the ban to protect farmers and stop plant-based labels from misleading consumers.
- The agreement specifies that dozens of meat-related labels including beef, pork, chicken, steak and bacon are banned, while `burger`, `sausage` and `nuggets` are exempt; restrictions cover cell-cultured meat with a three-year transition before 2030 enforcement.
- Producers such as Vegetarische Slager face renaming costs for products like vegetarian chicken nuggets, while Agustin Reyna of BEUC said `Arguing that these meaty names create confusion among consumers is nonsense.`
- At the same time, Maria Panayiotou said, `This agreement represents a meaningful step towards fairer and more resilient agricultural markets.
144 Articles
144 Articles
Where’s the Beef? Brussels Lawmakers Strip Vegan Alternatives of Meaty Names
European Union member states and lawmakers have agreed to ban the use of meat-related terms such as “steak” and “bacon” for marketing plant-based foods—but spared veggie “burgers” and “sausage.” The decision marks a win for Europe’s livestock farmers, many of whom argue that plant-based foods which mimic meat are potentially misleading for consumers, further threatening their already troubled sector. Celine Imart, a cereal farmer and lawmaker fr…
The European Council and the European Parliament reached an agreement yesterday Thursday to amend the regulation establishing the common organisation of the markets in agricultural products (CMOs).For other measures, this regulation prohibits the use of terms such as fillet, pimple or breast to name products of plant origin.Continue reading...
The EU is following with Switzerland and bans animal terms for plant products – supposedly for the protection of consumers. But they are far from being as conceptual as politics believes.
The EU is introducing a ban on meat names for vegetable foods - with exceptions. There is also criticism of this.
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