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Estée Lauder and Puig Confirm Talks on Potential Merger Amid Turnaround

Estée Lauder's turnaround plan faces tariff challenges with a $100 million profit impact, while shares fall 25% this year amid merger talks with Puig.

  • Estée Lauder, a leading cosmetics manufacturer, is in talks to merge with Barcelona-based Puig, the owner of Jean Paul Gaultier and other beauty brands.
  • The potential deal could create a $40 billion luxury beauty group, giving the combined company a strong position in the global fragrance industry.
  • Part of the rationale is to better compete with L'Oréal, and the deal would combine Estée Lauder's brands like La Mer and Bobbi Brown with Puig's perfume lines like Jean Paul Gaultier and Charlotte Tilbury.
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Beauty giant confirms merger talks with Spain’s Puig

The New York company said in 2025 that it could be forced to cut 11% of its workforce

·London, United Kingdom
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Lean Left

Puig's actions go up strongly this Tuesday, after the negotiations for a merger with the American Estée Lauder. The titles of the Catalan luxury, perfume and cosmetics firm rise to 14%, to be above 17,60 euros, at its peak last year. If it were to be completed at the end of the day, it would be its best session since it jumped on the stock market in May 2024. The centennial group, with brands such as Paco Rabanne, Carolina Herrera, Byredo or Cha…

·Granada, Spain
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Expansión broke the news in on Monday, March 23, 2026.
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