WPP Media’s EssenceMediacom Retains Uber’s Media Mandate Across APAC

WPP Media’s EssenceMediacom retains Uber’s media mandate across APAC

New Delhi: WPP Media's EssenceMediacom has retained Uber’s media account across Asia-Pacific following a competitive regional pitch. The agency has handled Uber’s media mandate in the region since 2017. The partnership will continue through a connected regional model covering Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. The account will remain led from Australia, with Maddison Keogh, Client Managing Partner, overse…

EssenceMediacom Retains Uber’s APAC Media Account

Great news for EM. Though less great for the agency staffer who finds themselves stuck in the lift with Andy Murray.

EssenceMediacom Australia retains $214m Uber media account

EssenceMediacom has retained Uber’s US$150m Asia Pacific media account after a competitive global pitch, with Australia continuing to lead the regional business. The account, worth around A$214m at current exchange rates, has been with EssenceMediacom since 2017, but was again put to a global review that began in April, Mumbrella understands. The WPP-owned agency retained the APAC account in 2023, when PHD was appointed to handle Uber’s remainin…

EssenceMediacom retains US$150 million APAC media account for Uber

EssenceMediacom has retained Uber’s US$150 million Asia-Pacific media account after a competitive global pitch, continuing a partnership that began in 2017. The account, worth about A$214 million at current exchange rates, is led from Sydney and covers Australia, New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. Australia will continue to lead the regional business, with client managing partner Maddison Keogh overseeing teams across …

EssenceMediacom retains Uber APAC media account

EssenceMediacom has retained Uber across Asia-Pacific, following a competitive regional pitch. This win showcases the strength of the agency’s strategic expertise and the power of WPP Open to bring together the best talent and capabilities from across the network to drive growth at scale.   The continued partnership builds on a relationship that began in 2017, with EssenceMediacom playing a key role in launching and scaling Uber across APAC over…