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ESScent Of The Week: Is PHLUR’s Golden Rule 2025’s Most Coveted Fragrance?

Summary by Essence
By Kimberly Wilson ·Updated February 21, 2025 PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok (like many of their other launches), proving just that — clean fragrances can deliver both sophistication and sensuality. The brand’s commitment to ingredient transparency and sustainable practices has earned …
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ESScent Of The Week: Is PHLUR’s Golden Rule 2025’s Most Coveted Fragrance?

By Kimberly Wilson ·Updated February 21, 2025 PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok (like many of their other launches), proving just that — clean fragrances can deliver both sophistication and sensuality. The brand’s commitment to ingredient transparency and sustainable practices has earned …

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Essence broke the news in on Friday, February 21, 2025.
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