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ESPN's Super Bowl 61 broadcast to also stream on Disney+

  • On Wednesday, The Walt Disney Co. announced that Disney+ will livestream Super Bowl LXI on February 14, 2027, at SoFi Stadium in Inglewood, California, marking the first time the championship game streams on the platform.
  • ESPN is producing the Super Bowl for the first time in its history, with broadcasters Joe Buck and Troy Aikman set to call the game alongside simultaneous airings on ESPN and ABC, which last carried the event two decades ago.
  • Disney has already sold out commercial inventory for the game, with 30-second spots reportedly costing up to $12 million, while Disney+ will stream the broadcast to more than 55 international markets including Brazil, Australia, and the Caribbean.
  • Leading up to the game, Disney+ will simulcast two "Monday Night Football" games, including the October 26 matchup between the Dallas Cowboys and Philadelphia Eagles, to entice subscribers with expanded ESPN sports coverage.
  • CEO Josh D'Amaro intends to establish Disney+ as the company's digital centerpiece through expanded live sports offerings, integrating the streaming platform into the network's broader entertainment strategy beyond traditional programming.
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Adweek broke the news on Wednesday, October 7, 2026.
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