ESPN Taps John Cena to Boost Launch of New Streaming Service, Features

ESPN Taps John Cena to Boost Launch of New Streaming Service, Features

ESPN signed a deal with the WWE last week that will put many of its live events on the Disney sports giant, but John Cena is getting  in the ring immediately. Cena plays a new and crucial role for ESPN, starring as a coach of sorts for people who want to learn about new features […]

John Cena Tapped to Help "Coach" ESPN App Users in New Campaign

ESPN has recruited John Cena to take on a special role in the debut of the new ESPN direct-to-consumer platform, literally coaching fans how to use the new service. What’s Happening: You may recall that just days ago, ESPN announced a new deal with the WWE. Now, it seems that...

John Cena Hired to Promote New ESPN DTC Streaming Service

Days after Disney’s ESPN platform inked a five-year, $1.6 billion media rights agreement with the WWE to live-stream it premium wrestling events such as “WrestleMania” beginning in 2026, the sports giant has hired actor and WWE superstar John Cena to market the platform launching Aug. 21. Cena foreshadowed his involvement promoting ESPN streaming after posting … Continue reading "John Cena Hired to Promote New ESPN DTC Streaming Service" The pos…