Engaging the Next Generation of Leaders

Engaging the Next Generation of Leaders

Editorial Note: Originally published in the February 2025 issue of Trade Show Executive magazine. Trade shows are at a critical turning point as technology transforms everything around us and workplace dynamics keep shifting. Much of this change is led by the Gen Z and Millennial buyers who are completely reimagining how business connections happen, how value is perceived, and what makes for the most productive business interactions. Gen Z and M…