Skip to main content
See every side of every news story
Get Started
SubscribeLogin
Published • loading... • Updated

This Energy Drink Brand Just Added Kim Kardashian as Co‑Founder—and Rebuilt Its Entire Strategy

Kim Kardashian partners with Update to lead a major relaunch featuring two new flavors and a rollout to over 4,000 Walmart stores, marking the retailer’s largest beverage launch.

Summary by Inc.
The Skims founder went from customer to co-founder in record time.

7 Articles

Inc.Inc.
Center

This Energy Drink Brand Just Added Kim Kardashian as Co‑Founder—and Rebuilt Its Entire Strategy

The Skims founder went from customer to co-founder in record time.

Read Full Article
Fast CompanyFast Company
Lean Left

Update is Skims you can drink

“It needed to feel like Kim, without saying Kim”: This energy drink's new look is Kim Kardashian’s aesthetic in a bottle.

Read Full Article
WWDWWD
Center

Energy Drink Brand Update Names Kim Kardashian Cofounder

Kim Kardashian is joining the energy drink brand, Update, as a new cofounder as the company looks to modernize itself.

·United States
Read Full Article
Vogue ParisVogue Paris

After the Underwear, Kim Kardashian Invests in the Energy Drinks Market

After Kendall and Kylie Jenner, it's Kim Kardashian's turn to get into the world of drinking.

Read Full Article
Business WireBusiness Wire
Reposted by
bevnet.combevnet.com

UPDATE Relaunches With New Co-Founder Kim Kardashian, Ushering In the Next Generation of Science-Based Energy

·Crystal River, United States
Read Full Article
fooddive.comfooddive.com

Kim Kardashian becomes co-founder of better-for-you energy drink brand Update

The beverage is made with paraxanthine, which offers a similar boost to caffeine but without the crash.

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 67% of the sources are Center
67% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

fooddive.com broke the news in on Tuesday, February 24, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

Kylie Jenner icon

Kylie Jenner

Energy icon

Energy

Business & Markets icon

Business & Markets

News
Feed Dots Icon
For You
Search Icon
SearchBlindspot LogoBlindspotLocal