Emirates Signs Major Partnership Deal with Bayern Munich
- Emirates has signed a seven-year partnership with Bayern Munich, becoming the Platinum Partner of the first team starting from the 2025-26 season through to the 2031-32 season.
- The agreement grants Emirates prominent brand visibility at the Allianz Arena, including stadium signage and access to exclusive ticket allocations and dedicated hospitality services.
- Tim Clark, President of Emirates Airline, expressed pride in partnering with FC Bayern, emphasizing the connection to Germany and the club's fan community.
- Michael Diederich, Deputy Chairman of FC Bayern, stated that Emirates is a committed supporter of football in Europe for decades, aiding in financial security and club internationalization.
17 Articles
17 Articles
Bayern Munich welcomes a new commercial partner worth €5 million per year. Bayern Munich has formalized a new commercial partnership with Emirates Airlines. The seven-year agreement is reportedly worth a total of €35 million, according to German press reports. Emirates becomes the Bavarian club's "platinum" partner until the end of the 2031/32 season. Bild newspaper reports an annual fee of €5 million for the Emirati airline, or €35 million over…

Emirates embarks on major partnership with FC Bayern Munich
Emirates has entered a landmark seven-year partnership with FC Bayern Munchen, 34-time Bundesliga champions and six-time UEFA Champions League titleholders. The agreement positions Emirates as Platinum Partner of FC Bayern Munich’s first team from the 202
Emirates has signed a seven-year advertising partnership with FC Bayern Munich. The golf airline receives, among other things, stadium advertising as well as the rights to player images.
Emirates signs 7-year partnership with FC Bayern Munich
Never one to miss the opportunity to seal a major partnership with an elite sports club, Emirates have now signed a seven-year sponsorship with six-time UEFA Champions League winners FC Bayern Munich. The United Arab Emirates (UAE) flag carrier and Bayern Munich announced on August 6, 2025, that the partnership would see Emirates become a ‘Platinum Partner’ of the first team from the 2025-26 season through to 2031-32. Bayern Munich are one of …
Coverage Details
Bias Distribution
- 67% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium