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Emirates Signs Major Partnership Deal with Bayern Munich

  • Emirates has signed a seven-year partnership with Bayern Munich, becoming the Platinum Partner of the first team starting from the 2025-26 season through to the 2031-32 season.
  • The agreement grants Emirates prominent brand visibility at the Allianz Arena, including stadium signage and access to exclusive ticket allocations and dedicated hospitality services.
  • Tim Clark, President of Emirates Airline, expressed pride in partnering with FC Bayern, emphasizing the connection to Germany and the club's fan community.
  • Michael Diederich, Deputy Chairman of FC Bayern, stated that Emirates is a committed supporter of football in Europe for decades, aiding in financial security and club internationalization.
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Bayern Munich welcomes a new commercial partner worth €5 million per year. Bayern Munich has formalized a new commercial partnership with Emirates Airlines. The seven-year agreement is reportedly worth a total of €35 million, according to German press reports. Emirates becomes the Bavarian club's "platinum" partner until the end of the 2031/32 season. Bild newspaper reports an annual fee of €5 million for the Emirati airline, or €35 million over…

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Emirates has signed a seven-year advertising partnership with FC Bayern Munich. The golf airline receives, among other things, stadium advertising as well as the rights to player images.

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Sport1.de broke the news in on Wednesday, August 6, 2025.
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