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EMARKETER forecasts 6 US TV majors by 2027, down from 10

Summary by ppc.land
NBCUniversal, No. 2 in Nielsen's July ranking at 9.2% of US TV time, is missing from the chart ad buyers share. Does it mark a return to the Big Three era?
DisclaimerRead with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.

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EMARKETER forecasts 6 US TV majors by 2027, down from 10

NBCUniversal, No. 2 in Nielsen's July ranking at 9.2% of US TV time, is missing from the chart ad buyers share. Does it mark a return to the Big Three era?

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ppc.land broke the news on Sunday, September 27, 2026.
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