Elon Musk’s Estranged Trans Daughter Vivian Wilson Fronts Anti-AI Fashion Campaign
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7 Articles
The Independent
The Independent (US)Elon Musk’s daughter takes jab at estranged father in new anti-AI ad campaign
Elon Musk's estranged daughter, Vivian Wilson, has taken a pointed swipe at her father in a new campaign for Spanish fashion brand Desigual. The 22-year-old transgender model appears in "Born to Disobey," a film starring a humanoid robot whose tone echoes Musk's own. The campaign critiques society's growing reliance on AI, urging authenticity over machine-like obedience. The father-daughter relationship has been strained since Vivian, born Xavier, began transitioning at 16. Musk has made repeated transphobic remarks about her, once telling a fan on X that "my son, Xavier, died," referring to the daughter he shares with ex-wife Justine Wilson.
In an Instagram post by fashion brand Desigual, Vivian Jenna Wilson tests the software limits of a robot that appears to be useful as an assistant.
Her father is one of the most prominent faces of the technological revolution, investing in AI and developing humanoid robots. Vivian Wilson, however, has taken the opposite path, refusing to be defined by the public through her famous father. “It’s annoying that people associate me with him,” she says. When asked if she’s afraid of Elon Musk, she responds even more sharply: “He’s a wretch who acts like a child. Why should I be afraid of him?”
Elon Musk's estranged daughter is the face of fashion brand Desigual's new campaign
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