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Elon Musk’s pay package is inspiring copycat ‘moonshot’ deals that push CEOs to drive up stock prices—but comp experts are nervous

Summary by Fortune
The all-or-nothing moonshot pay plan was a gambit so risky even Axon Enterprise CEO Rick Smith’s wife was against it.  But Smith had started getting antsy around 2016, as he was approaching three decades at the company, Axon compensation committee chair Hadi Partovi told Fortune. Smith was talking more seriously to the board about his succession plan, who was next to lead the company, and what he would do next. Partovi knew Smith could make a lo…

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Fortune broke the news in New York, United States on Sunday, October 5, 2025.
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