Elliot Grainge Is Rewriting the Major Label Playbook With Hits and Hustle At Atlantic Records - World Music Views

Elliot Grainge Is Rewriting the Major Label Playbook With Hits and Hustle At Atlantic Records - World Music Views

Elliot Grainge, the 31-year-old CEO of Atlantic Music Group, is rapidly redefining what a major record label looks like in the era of digital fandom and fast-moving culture. Less than a year into the job, Grainge has not only revitalized Atlantic’s roster with breakout stars like The Marías, Alex Warren, and Ravyn Lenae—he’s also showing that data, instincts, and a little Fortnite don’t have to be mutually exclusive. “It’s about working with gre…