Electronic music videos surge above indie on TikTok for the first time as industry booms to $12.9billion

Electronic music videos surge above indie on TikTok for the first time as industry booms to $12.9billion

Electronic music videos have surpassed indie on TikTok for the first time, with the electronic music industry bringing in over $12billion last year. Posts on the social media app that are tagged with #ElectronicMusic grew by 45 per cent in 2024 compared to the previous year, which itself had seen a 100 per cent increase from 2022. That represents a faster growth than that enjoyed by indie or rap music, as reported by The Guardian. Techno and hou…

Electronic Music Surges On TikTok, Overtaking Indie In Views For The First Time

Electronic music content on TikTok achieved a significant milestone last year, surpassing indie music in viewership for the first time. Posts tagged with #ElectronicMusic collectively generated 13 billion views. As noted by The Guardian, electronic music’s growth on the social media platform is accelerating faster than indie, rap, and hip hop. Its popularity surged by 45% compared to 2023, which itself had seen a doubling in engagement from the …

TikTok posts using dance and electronic music outgrow indie and alternative for the first time

Those tagged ‘electronic’ were up 45% in 2024

Videos tagged with electronic music on TikTok surge above indie for the first time

Views on TikToks tagged with #ElectronicMusic grew by 45% last year, with a 50% increase in videos using the genre from the UK aloneContinue reading...

Electronic music surges ahead on TikTok as user preferences shift

MUMBAI: While iconic acts like the Gallagher brothers are set to dominate stadium tours this summer, a different musical wave is rising on TikTok—electronic music. For the first time in 2024, genres like techno and house outpaced indie and alternative in TikTok video views, signaling a major shift in user preferences.