E.Leclerc Launches Major New Plant-Based Line

E.Leclerc Launches Major New Plant-Based Line

Vegans in France now have a new line of budget-friendly plant-based foods to tuck into. The French hypermarket chain E.Leclerc has introduced an own-name sub-brand named Végé, which offers an affordable range of vegan foods. E.Leclerc has been operating since 1948 and has 720 locations in France and 85 stores outside of the country. As a hypermarket, many of its large shops are a hybrid of a supermarket and a department store. The new Végé line …

Plant-based movement needs to be taken more seriously by foodservice

Christopher Owen, head of marketing for plant based at Saputo Dairy UK, explains why now is the time for the foodservice sector to prioritise the plant-based trend.