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Eight firms under investigation over online pricing

  • The Competition and Markets Authority opened formal investigations into eight firms, including StubHub and Wayfair, marking its first cases under new consumer protection powers.
  • Under the Digital Markets, Competition and Consumers Act introduced last year, the CMA has new consumer‑protection powers following a review of more than 400 businesses.
  • CMA probes focus on online tactics such as pressure selling, drip pricing and misleading countdown clocks, with StubHub, Viagogo, AA Driving School, BSM Driving School, Wayfair, Marks Electrical and Appliances Direct under investigation.
  • The CMA is writing to 100 businesses across 14 sectors to outline concerns about additional fees and sales tactics, while it can order compensation for affected customers and fines up to 10% of global turnover.
  • The CMA framed the action as protecting consumers from misleading prices and an important milestone, saying it will support businesses to comply but take swift action where needed, adding `This is just the start of our work.
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GOV.UK broke the news in United Kingdom on Tuesday, November 18, 2025.
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