US EditionEDGE 2025: Tapping Into the 'Dark Art' of MDF
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EDGE 2025: Tapping into the ‘dark art’ of MDF
Creative use of marketing development funds (MDF) can unlock a lot of different ways to help channel partners grow revenue, create efficiency and productivity – if they can overcome the perceived challenges to accessing these funds. At a time of shrinking profits, most partners aren’t taking advantage of vendor MDF which, when utilised in creative ways, could give them breathing room to invest in activity and transform. This was just one of …
EDGE 2025: Tapping into the 'dark art' of MDF
Creative use of marketing development funds (MDF) can unlock a lot of different ways to help channel partners grow revenue, create efficiency and productivity – if they can overcome the perceived challenges to accessing these funds. At a time of shrinking profits, most partners aren’t taking advantage of vendor MDF which, when utilised in creative ways, could give them breathing room to invest in activity and transform. This was just one of …
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