Just Egg Is Coming To The UK And EU
7 Articles
7 Articles
Just Egg Is Coming To The UK And EU
The “number one” plant-based egg in America will soon be arriving in Europe amid growing demand for vegan alternatives on the continent. UK-based company Vegan Food Group (VFG) has collaborated with San Francisco food tech brand Eat Just to secure exclusive European rights to its flagship product, Just Egg. The product, which is currently seeing skyrocketing sales in the US, will be manufactured at VFG’s site in Lüneburg, Germany, later this yea…
Eat Just strikes deal with VFG to take plant-based JUST Egg to Europe
Eat Just—the US market leader in plant-based egg alternatives—has struck a deal with UK-based Vegan Food Group (VFG) to take its flagship JUST Egg product to Europe. A holding company formed last year, VFG is the parent company of VFC, Meatless Farm, Clive’s Purely Plants, and Tofutown. The JUST Egg product sold in the US is made from mung bean protein, expeller-pressed canola oil, turmeric and carrot extracts, dehydrated onion, tapioca, salt, s…
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