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Easter egg shoppers warned 'go to Aldi or Lidl' and check one number

Which? reports chocolate prices surged 9.7% while pack sizes shrink, urging shoppers to check unit prices and consider discounters Aldi and Lidl for savings.

  • Consumer group Which? warned shoppers face a "double whammy" of rising prices and shrinking Easter chocolate, finding shrinkflation has become a prevalent trend across around 25,000 products tracked in UK supermarkets.
  • Global cocoa shortages, high demand, and increased energy costs are driving price rises; Mars Wrigley, owner of Galaxy, stated it aims to absorb costs but must make changes to maintain quality.
  • A Galaxy Milk Chocolate Extra Large Easter Egg at Asda rose from £4.98 for 252g in 2025 to £5.97 for 210g in 2026, a 44 per cent price-per-gram increase; Tesco's same egg rose 40 per cent.
  • Which? advises shoppers to check the "price per 100g" on shelf labels to find cost-effective deals, noting this is the only way to accurately compare different brands and sizes.
  • While chocolate prices surged 9.7 per cent annually, Which? researchers regularly find discounters Aldi and Lidl can be good options for households looking to save money on Easter treats.
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26 Articles

TeessideLiveTeessideLive
+3 Reposted by 3 other sources
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Easter egg shoppers warned 'go to Aldi or Lidl' and check one number

Research shows prices have gone up and sizes have come down

·Middlesbrough, United Kingdom
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Malvern GazetteMalvern Gazette
+17 Reposted by 17 other sources
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Which? warns shoppers of shrinkflation 'double whammy' when buying Easter chocolate

Shoppers buying chocolate this Easter could see a "double whammy" of shrinkflation as they could pay more for less.

·Great Malvern, United Kingdom
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The Independent broke the news in London, United Kingdom on Friday, March 20, 2026.
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