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EA just launched a new business that wants to sneak ads naturally in your games
- On Monday, Electronic Arts announced EA Advertising, a new platform enabling brands to integrate directly into gameplay through digital ad boards, scoreboards, and broadcast overlays.
- The publisher, which reaches over 120 million gamers monthly, is ramping up advertising revenue efforts amid a larger industry shift this year to standardize ad programs across gaming.
- Marketers gain access to campaign insights through a partnership with Integral Ad Science, while brands including Visa, Lowe's, Red Bull, and Mountain Dew have already rolled out activations across major titles.
- While EA's Chief Experiences Officer David Tinson said the initiative respects the player experience, the press release contains no mention of using advertising revenue to offset the $70 cost of games.
- The launch targets Madison Avenue budgets during the annual TV upfront marketplace season, though it faces historical skepticism given past consumer backlash over intrusive ads, including the 2020 UFC 4 controversy.
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EA just built a full advertising platform inside its games, and 120 million players are the audience
Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style overlays across titles including Madden NFL, EA SPORTS FC, and EA SPORTS College Football. EA says its games reached more than […] This story continues at The Next Web
·Amsterdam, Netherlands (Kingdom of the)
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Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom content.
·Englewood Cliffs, United States
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Coverage Details
Total News Sources29
Leaning Left6Leaning Right0Center3Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
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