EA Australia and Bring Release Disruptive Music-Driven Campaign for Battlefield 6

EA deploys a Music Creator Hit Squad for the Battlefield 6 launch via BRING Agency

To celebrate the global launch of Battlefield 6, EA Australia set out to go beyond traditional gaming audiences and tap into culture in a disruptive, unexpected way. Partnering with BRING – Universal Music For Brands, EA enlisted a squad of music artists to spark a surprise social takeover, dropping

EA Australia and Bring release disruptive music-driven campaign for Battlefield 6

EA Australia has partnered with BRING – Universal Music for Brands to launch a surprise social campaign that pulls Battlefield 6 into fans’ feeds through unexpected creator-led takeovers. @pacificavenueau Taking a little break from music… BF6 just dropped 🎮 #battlefield6 #ad ♬ original sound – Pacific Avenue The announcement:To celebrate the global launch of Battlefield […]