E-commerce sites see low sales from ChatGPT traffic, new study finds

E-commerce sites see low sales from ChatGPT traffic, new study finds

Referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links, report.

ChatGPT boosts e-commerce traffic but lags in sales conversion, study finds

A new academic study suggests that while ChatGPT is emerging as a growing source of traffic for online retailers, it has yet to match traditional marketing channels in driving actual sales. The paper — authored by researchers Maximilian Kaiser of the University of Hamburg and Christian Schulze of the Frankfurt School of Finance & Management […] More The post ChatGPT boosts e-commerce traffic but lags in sales conversion, study finds first appear…