US EditionDestination Ann Arbor Sees Huge Boost from Michigan Football Games
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Destination Ann Arbor Sees Huge Boost from Michigan Football Games
According to a report commissioned by Destination Ann Arbor, the 2024 University of Michigan football season generated $226.7 million in direct visitor spending from attendees residing outside Washtenaw County. On average, each home game contributed approximately $28 million in direct visitor spending to the local economy. When modeled to include indirect and induced effects, the total economic impact of the season reached $283.4 million. Spendi…
During National Travel & Tourism Week, New Report Highlights $226.7 Million Visitor Impact of U-M Football
Destination Ann Arbor is releasing a new study that highlights the economic importance of visitor spending in Washtenaw County — using University of Michigan Football home games as a powerful example.
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