US EditionDuolingo shares PR secrets of viral ‘Death of Duo’ campaign
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Duolingo shares PR secrets of viral ‘Death of Duo’ campaign
The team attributes its success to its ability to adapt on the fly and collaborate. Duolingo users who opened their app on Feb. 11 found the familiar green owl mascot dead – tongue out, eyes replaced with cartoonish Xs. It wasn’t a simple logo tweak. It marked the start of one of the most bizarre and viral campaigns in the language app’s 14-year history. [RELATED: Keep your skills sharp with the comms industry’s most comprehensive online train…
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