Ducati's CEO said he hopes self-driving motorcycles never become a thing

Ducati's CEO said he hopes self-driving motorcycles never become a thing

Ducati's North America CEO, Jason Chinnock, said he hopes self-driving cars never become a thing.DucatiDucati's North America CEO, Jason Chinnock, said that he hopes motorcycles never become self-driving.He said Ducati builds motorcycles for the thrill of the ride, not just to get from point A to point B.Ducati, an Italian luxury motorcycle brand owned by Volkswagen Group, turns 100 this year.Ducati's top executive said he hopes he'll never see …

Ducati CEO on Self-Driving Motorcycles, ‘Hope I Never See the Day’

Ducati motorcycle | Teka77 via iStockPhotoDucati North America recently sat down with Business Insider to discuss the Bologna-based company’s hundredth anniversary. When asked about “self-riding” motorcycles, his no-nonsense response has much of the motorcycle community saying, “Well, duh!” Jason Chinnock has been with Ducati for 20 years. And he doesn’t appear to be going anywhere. But when asked about self-riding motorcycles, he said, “I hope …

Why Ducati’s CEO Says Self-Driving Motorcycles Will Never Happen — And What That Means for the Future of Two-Wheeled Riding

In an era when autonomous vehicles dominate the conversation in Detroit boardrooms and Silicon Valley garages alike, one corner of the transportation world is drawing a firm line in the sand. Ducati CEO Jason Chinnock has declared, in no uncertain terms, that self-driving motorcycles are not part of his company’s future — not now, not in five years, not ever. It’s a stance that might seem contrarian in an industry barreling toward automation, bu…

Ducati USA CEO says no to self-riding motorbikes

As the Italian marque approaches its centenary under the Volkswagen Group umbrella, its North American CEO says why autonomy has no place in motorcycling’s DNA.