US EditionDriving the Downturn— How B2B Marketers Can Navigate Economic Headwinds - Demand Gen Report
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Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds - Demand Gen Report
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy shadow over the global economy. Projected annual global growth of 3.3% at the start of 2025 had fallen to 2.8% by April. That’s well below the 2000-2019 average, and marketing teams are feeling it. Research reveals that nearly two-thirds of global marketers are having to make do with flat (31%) or sinking budgets (32%). At the same time, no…
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