The silent phenomenon of redoublation spreads through Spanish supermarkets at leaps and bounds. Shrinkflation represents one of the most controversial commercial strategies that companies use to maintain their profit margins without apparently raising prices, a method that consists basically of reducing the quantity of product by maintaining the same packaging and price, going virtually unnoticed for the average consumer.
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The silent phenomenon of redoublation spreads through Spanish supermarkets at leaps and bounds. Shrinkflation represents one of the most controversial commercial strategies that companies use to maintain their profit margins without apparently raising prices, a method that consists basically of reducing the quantity of product by maintaining the same packaging and price, going virtually unnoticed for the average consumer.