DoubleVerify Detects ShadowBot Scheme Spoofing 35 Million Mobile Devices

DoubleVerify Launches DV Authentic AdVantage, an Industry-First, AI-Powered Solution to Drive Superior Performance Across Proprietary Video Platforms - LionhearTV

DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertis…

DoubleVerify flags mobile, CTV ad fraud causing $2.5 million losses

DoubleVerify (NYSE: DV), a software platform for media verification and ad performance optimisation, has identified a fraudulent bot scheme named ShadowBot that spoofed over 35 million mobile devices in the first quarter of 2025, leading to estimated losses of $2.5 million for unprotected advertisers. According to DoubleVerify’s Fraud Lab, ShadowBot targeted mobile and Connected TV (CTV) environments using basic automation tactics such as mobile…

DoubleVerify detects ShadowBot scheme spoofing 35 million mobile devices

New Delhi: DoubleVerify (DV), a software platform for media verification and ad performance analysis, has uncovered a bot-based fraud scheme named ShadowBot that generated over 35 million spoofed mobile devices in the first quarter of 2025. According to DV’s findings, the scheme has led to an estimated $2.5 million in losses for advertisers who lacked protection. DV’s Fraud Lab identified ShadowBot as targeting mobile and Connected TV (CTV) inve…

DoubleVerify uncovers $2.5M ShadowBot fraud targeting mobile and CTV

Amateur-level bot scheme generates 35 million spoofed devices using 1990s screen resolutions and basic automation. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.