Zero-Click Searches: Google’s AI Tools Are the Culmination of Its Hubris (Ars Technica) | ResearchBuzz: Firehose

Dotdash Meredith reports Google AI Overviews impact traffic in Q1 earnings

IAC's Dotdash Meredith sees 3% session decline as Google's AI Overviews appear on third of search results for publisher content. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Zero-click searches: Google’s AI tools are the culmination of its hubris (Ars Technica) | ResearchBuzz: Firehose

Ars Technica: Zero-click searches: Google’s AI tools are the culmination of its hubris. “The AI Overview box has been a fixture on Google’s search results page ever since its debut a year ago. The feature uses the same foundational AI model as Google’s Gemini chatbot to formulate answers to your search queries by ingesting the top 100 (!) search results. It sits at the top of the page, pushing so-called blue link content even farther down below …

Google AI Overviews Cut Organic Clicks by 30% for SEO: Optimizing for AI

The advent of Google’s AI Overviews has sent shockwaves through the digital marketing and SEO communities, fundamentally altering the landscape of search engine optimization and website traffic. Introduced as a feature that uses generative AI to summarize and synthesize information at the top of search results, AI Overviews have significantly reduced organic clicks and click-through rates to websites. According to Search Engine Land, recent data…