Dos Equis Revives ‘Most Interesting Man’ Ads as Beer Sales Struggle

Beer company reviving ‘iconic’ commercial character after 10 years

The advertising world is about to get a little more “interesting,” as a beer company is set to bring back an iconic pitchman.Dos Equis is reviving its “The Most Interesting Man in the World” ad campaign, which features Vermont actor Jonathan Goldsmith as the titular interesting man, according to Adweek.

Popular beer brings back legendary campaign after 10 years

Vermont actor returns as ‘Most Interesting Man in the World’ after decade hiatus

Dos Equis is reprising its “Most Interesting Man in the World” commercials with Vermont actor Jonathan Goldsmith.

Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.

Dos Equis Revives Most Interesting Man to Shake Up ‘Boring’ Beer Sector

Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.

Dos Equis brings back the Most Interesting Man—and bets nostalgia still sells beer

Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase.