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Doritos Picks 25 Semifinalists to Crash Super Bowl 59

Summary by Adweek
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view...

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Variety broke the news in Los Angeles, United States on Friday, January 3, 2025.
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