Door Open For New TV Rating Agencies As Ministry Plans Overhaul Of Norms

Door Open For New TV Rating Agencies As Ministry Plans Overhaul Of Norms

The Ministry of Information and Broadcasting has proposed an overhaul of guidelines governing television rating agencies that will likely open the door to more players in the television ratings space.

MIB flags gaps in TV ratings: BARC monopoly, CTV viewership void, and entry barriers

New Delhi: With just 58,000 people meters tracking viewership across a massive 230 million television households, merely 0.025% of Indian TV homes, the Ministry of Information and Broadcasting (MIB) has acknowledged a widening credibility gap in the country’s television ratings system. Compounding the issue, the existing TRP framework fails to capture growing consumption on smart TVs, streaming platforms, and mobile devices, raising concerns ove…

Government opens TV ratings sector to new players with sweeping reforms

This is potentially paving the way for greater industry participation and the entry of new players, including OTT platforms, digital distributors, and technology firms.

Door Open For New TV Rating Agencies As Government Allows Direct Media Ties

In a move that is likely to open the door to more players in the television ratings space, India's central government has proposed an overhaul of the country's TV rating agency norms, including the deletion of two critical clauses from the guidelines originally notified in 2014.Through these proposed changes, OTT platforms, digital distributors, and tech firms can now apply to become registered rating agencies.The relaxations are part of the Min…