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Domino’s Pizza sales are struggling. It’s adding stuffed crust to help

  • Domino's Pizza is launching its Parmesan cheese stuffed crust to compete in a market dominated by rivals like Pizza Hut and Papa John's for a price of $9.99.
  • Approximately 13 million customers leave Domino's annually for competitors' stuffed crusts, as reported by Chief Marketing Officer Kate Trumbull.
  • The introduction of stuffed crust follows 12 weeks of training for roughly 7,000 employees to ensure proper preparation.
  • The company has undertaken a complex preparation process, now made easier by new equipment called DJ Dough Spinners.
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Lanka Business News broke the news in on Monday, March 3, 2025.
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