Domino’s Pizza sales are struggling. It’s adding stuffed crust to help
- Domino's Pizza is launching its Parmesan cheese stuffed crust to compete in a market dominated by rivals like Pizza Hut and Papa John's for a price of $9.99.
- Approximately 13 million customers leave Domino's annually for competitors' stuffed crusts, as reported by Chief Marketing Officer Kate Trumbull.
- The introduction of stuffed crust follows 12 weeks of training for roughly 7,000 employees to ensure proper preparation.
- The company has undertaken a complex preparation process, now made easier by new equipment called DJ Dough Spinners.
11 Articles
11 Articles
Domino's Pizza debuts stuffed crust in effort to boost sales
Domino’s Pizza has officially rolled out stuffed crust in the U.S.The company on Monday announced that customers can now order cheese-filled crust at all locations in the U.S., joining the ranks of pizza chains that already offer it."One of the most common questions we’re asked is, ‘When will you launch stuffed crust?’ We’re excited to announce that our first-ever stuffed crust is finally here and we promise, it is worth the wait. We think the b…


Domino’s Pizza finally launches stuffed crust to keep customers away from rivals
Domino’s Parmesan Stuffed Crust. Source: Domino’s Pizza Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization. Thirty years ago, Yum Brands’ Pizza Hut debuted the cheesy stuffed crust, marketing the launch with a television commercial starring Donald Trump. As years passed, rivals Papa John’s and Little Caesars eventually…
Coverage Details
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
To view factuality data please Upgrade to Premium