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Domino's launches new 'Heat Boots' from material used to keep pizzas warm
Domino’s insulated Heat Boots use pizza delivery thermal technology to keep feet warm and dry in freezing UK weather with features like multilayer insulation and hydrophobic coating.
- Next week, Domino’s is trialling insulated Heat Boots in the UK as freezing temperatures and snow are forecast, marking a limited-edition release by the fast food giant.
- The brand repurposed Domino’s Hot Bag technology, originally designed to keep pizzas hot, and after trialling Heat Suit, adapted its multilayer insulation for functional winter footwear.
- Engineers fitted multilayer thermal insulation and reflective lining for heat retention, finished with hydrophobic polymer coatings, plus a grippy pizza-slice tread and detachable side pocket for Garlic & Herb Dip.
- The innovation team will review UK consumers’ feedback after the cold snap to decide on follow-up products in the Heat Boot and Heat Suit series, which aim to blend chunky-boot style with practical insulation.
- Izzy Gardener, head of heat innovation at Domino’s, said readiness for icy paths was crucial and delivering hot pizzas relies on the Hot Bag technology behind this trial.
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17 Articles
17 Articles
From keeping hot pizzas to fighting the winter cold, that’s the new jump that Domino’s just gave in the UK by transforming the insulating material of its iconic delivery bags into extra-large thermal boots. Heat Boots are not for sale, they have no price or launch date, but they perform an equal or more powerful function that is to turn invisible technology into a memorable story. This movement comes, where for years, packaging was seen as an op…
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